Building and managing strategic alliances in technology-driven start-ups : a critical review of literature

  • Comi, Alice Istituto di Marketing e Comunicazione Aziendale (IMCA), Facoltà di scienze della comunicazione, Università della Svizzera italiana, Svizzera
  • Eppler, Martin J. Institute for Media and Communications Management, University of St. Gallen, Switzerland

34 p.

English In this article, we critically review the current literature on alliance formation and management with a particular emphasis on small businesses, and on managerial implications for start-up enterprises. In the beginning of the article, we discuss the advantages and the challenges of inter-organizational collaboration, by taking the perspective of technology-driven start-ups operating in highly competitive environments. We then review the managerial advice suggested by the current literature, in order to provide start-ups with the groundwork to address alliance challenges, and to enhance their alliance capability. Finally, we point out the literature limitations, and suggest directions for future research to improve the quality of academic recommendations to start-ups that wish to engage in strategic alliances.
  • English
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  • RERO DOC 12783
  • ARK ark:/12658/srd1318196
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