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Texte intégral
Journal article

Facemask : from pandemic to marketplace iconicity

  • Silchenko, Ksenia Facoltà di comunicazione, cultura e società, Università della Svizzera italiana, Svizzera
  • Visconti, Luca M. Facoltà di comunicazione, cultura e società, Università della Svizzera italiana, Svizzera
    2021
Published in:
  • Consumption markets & culture. - Routledge. - 2021, p. 24
Facemask
Pandemic
Coronavirus
Covid-19
Medicalisation
Responsibility
Neoliberalism
Contextual icon
Marketplace icon
Iconisation
English As a result of Covid-19 outbreak, surgical facemasks first emerged as a pandemic icon to then expand into a marketplace icon, with substantial transformations in their meanings, uses, and commercial expressions. This essay contends that facemasks have become a (post-)pandemic marketplace icon by articulating tensions in the socio-cultural, the public media, and the economic sphere. Relying upon secondary-data retrieved from mass media and scientific articles boomed during the pandemic, we propose a theoretically eclectic appraisal of (1) facemasks’ iconisation, (2) the distinct systems raising masks to that iconic status, and (3) the “Marketplace Icons” series more broadly.
Language
  • English
Classification
Economics
License
CC BY-NC-ND
Open access status
hybrid
Identifiers
Persistent URL
https://n2t.net/ark:/12658/srd1319256
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