Facemask : from pandemic to marketplace iconicity
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Silchenko, Ksenia
Facoltà di comunicazione, cultura e società, Università della Svizzera italiana, Svizzera
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Visconti, Luca M.
Facoltà di comunicazione, cultura e società, Università della Svizzera italiana, Svizzera
Published in:
- Consumption markets & culture. - Routledge. - 2021, p. 24
English
As a result of Covid-19 outbreak, surgical facemasks first emerged as a pandemic icon to then expand into a marketplace icon, with substantial transformations in their meanings, uses, and commercial expressions. This essay contends that facemasks have become a (post-)pandemic marketplace icon by articulating tensions in the socio-cultural, the public media, and the economic sphere. Relying upon secondary-data retrieved from mass media and scientific articles boomed during the pandemic, we propose a theoretically eclectic appraisal of (1) facemasks’ iconisation, (2) the distinct systems raising masks to that iconic status, and (3) the “Marketplace Icons” series more broadly.
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Language
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Classification
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Economics
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License
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License undefined
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Identifiers
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Persistent URL
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https://n2t.net/ark:/12658/srd1319256
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