Journal article

UK travel agents’ evaluation of eLearning courses offered by destinations : an exploratory study

  • Kalbaska, Nadzeya Istituto di tecnologie della comunicazione (ITC), Facoltà di scienze della comunicazione, Università della Svizzera italiana, Svizzera
  • Lee, Hee Andy School of Tourism, The University of Queensland, Brisbane, Australia
  • Cantoni, Lorenzo Istituto di tecnologie della comunicazione (ITC), Facoltà di scienze della comunicazione, Università della Svizzera italiana, Svizzera
  • Law, Rob School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong
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    2013
Published in:
  • Journal of hospitality, leisure, Ssort & tourism education. - Elsevier. - 2013, vol. 12, no. 1, p. 7-14
English This study aims to develop an understanding of the use of e-learning courses created for travel agents by Destination Management Organizations (DMOs). It explores agents’ perceptions of such courses. The research examines the views of 304 UK-based travel agents using online survey and investigates whether age, sex, type of agency, work experience, and educational level have influence on e-learning uptake. The satisfaction of travel agents with DMO e-learning is also assessed and found to depend on the number of courses previously attended, knowledge acquired, change in beliefs about the destination, and increased confidence in serving potential tourists.
Language
  • English
Classification
Information, communication and media sciences
Other electronic version

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License
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Identifiers
  • RERO DOC 32617
Persistent URL
https://susi.usi.ch/usi/documents/318353
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