UK travel agents’ evaluation of eLearning courses offered by destinations

Kalbaska, Nadzeya; Lee, Hee Andy; Cantoni, Lorenzo; Law, Rob

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Journal article

UK travel agents’ evaluation of eLearning courses offered by destinations : an exploratory study

Kalbaska, Nadzeya Istituto di tecnologie della comunicazione (ITC), Facoltà di scienze della comunicazione, Università della Svizzera italiana, Svizzera
Lee, Hee Andy School of Tourism, The University of Queensland, Brisbane, Australia
Cantoni, Lorenzo Istituto di tecnologie della comunicazione (ITC), Facoltà di scienze della comunicazione, Università della Svizzera italiana, Svizzera
Law, Rob School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong

2013

Published in:

Journal of hospitality, leisure, Ssort & tourism education. - Elsevier. - 2013, vol. 12, no. 1, p. 7-14

destination management organization

English This study aims to develop an understanding of the use of e-learning courses created for travel agents by Destination Management Organizations (DMOs). It explores agents’ perceptions of such courses. The research examines the views of 304 UK-based travel agents using online survey and investigates whether age, sex, type of agency, work experience, and educational level have influence on e-learning uptake. The satisfaction of travel agents with DMO e-learning is also assessed and found to depend on the number of courses previously attended, knowledge acquired, change in beliefs about the destination, and increased confidence in serving potential tourists.

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