Stakeholder perspectives on organizational identity

Illia, Laura; Lurati, Francesco

doi:10.1057/palgrave.crr.1540256

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Journal article

Stakeholder perspectives on organizational identity : searching for a relationship approach

Illia, Laura Istituto di Marketing e Comunicazione Aziendale (IMCA), Facoltà di scienze della comunicazione, Università della Svizzera italiana, Svizzera
Lurati, Francesco Istituto di Marketing e Comunicazione Aziendale (IMCA), Facoltà di scienze della comunicazione, Università della Svizzera italiana, Svizzera

2006

Published in:

Corporate reputation review. - Palgrave Macmillan. - 2006, vol. 8, p. 293–304

English The present paper discusses the substantial difference for practice of current models of organizational identity which consider directly and indirectly the looking-glass process of organizational identity. The paper pinpoints that some models represent a first useful step for an analysis of external interpretations of the organizations and that others represent an in-depth view of external images with consequences on the organization. Examples of the usefulness of the models are developed as they are reread in the light of three different approaches of stakeholder theory which provide an understanding of the different levels of analysis of stakeholders’ external interpretations of the organization: the broad, the narrow a priori and the narrow situational. An exploration of the interrelations between identity and stakeholder fields is therefore provided.

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