Price sensitivity to tourism activities : looking for determinant factors
- Masiero, Lorenzo Istituto di ricerche economiche (IRE), Facoltà di scienze economiche, Università della Svizzera italiana, Svizzera
- Nicolau, Juan L. Dpt. of Financial Economics, Accounting and Marketing, Faculty of Economics, University of Alicante, Spain
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2011
15 p.
English
Literature shows evidence that there is a marked heterogeneity in price responses to tourism products, leading to a great variety of tourist sensitivities to price. It means that the role price plays is complex and, particularly challenging is that its effect is not unambiguous, thereby dismissing the idea that demand for tourism products and tourist activities is always that of ordinary goods. The objective of this article is to identify and explain, as a novelty for the tourism industry, price sensitivities to tourism activities -individual by individual-. The operative formalization follows a Mixed Logit Model to estimate the individual sensitivities to price and then, a regression analysis to detect their determinants. The empirical application finds that motivations -influenced by age- and length of stay -with a non-linear effect- are explanatory factors of the tourists’ price sensitivity to activities.
- Language
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- English
- Classification
- Economics
- License
- License undefined
- Identifiers
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- RERO DOC 21544
- ARK ark:/12658/srd1318185
- Persistent URL
- https://n2t.net/ark:/12658/srd1318185
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