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Consumer boycotts in Switzerland 1994-2004 : typologies and strategies

  • Illia, Laura Istituto per la comunicazione aziendale (ICA), Facoltà di scienze della comunicazione, Università della Svizzera italiana, Svizzera
  • Lurati, Francesco Istituto per la comunicazione aziendale (ICA), Facoltà di scienze della comunicazione, Università della Svizzera italiana, Svizzera
  • Previatello, Serena Istituto per la comunicazione aziendale (ICA), Facoltà di scienze della comunicazione, Università della Svizzera italiana, Svizzera
    2006

13 p

Consumer boycotts
Strategies
Best practices
Corporate social responsibility
English This paper suggests that consumer boycotts target irresponsible behaviors of corporations toward consumer, political, and social issues. After identifying the characteristics of consumer boycotts’ best practices, the paper documents the results of a field study conducted on consumer boycotts in Switzerland. Results reveal its peculiarities compared to the reality in the United States, where empirical works in this field are mainly conducted. Moreover, the paper provides evidence of consumer boycotts’ weaknesses and strengths in Switzerland and emphasizes the principles that should be considered by boycotters to reach the consumer boycott best practices.
Language
  • English
Classification
Information, communication and media sciences
License
License undefined
Identifiers
  • RERO DOC 5718
  • ARK ark:/12658/srd1318143
Persistent URL
https://n2t.net/ark:/12658/srd1318143
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