Preprint

Communicating CSR : the practice in the top 300 companies in Switzerland

  • Birth, Gregory Banca della Svizzera italiana, Svizzera
  • Illia, Laura Istituto per la comunicazione aziendale (ICA), Facoltà di scienze della comunicazione, Università della Svizzera italiana, Svizzera
  • Lurati, Francesco Istituto per la comunicazione aziendale (ICA), Facoltà di scienze della comunicazione, Università della Svizzera italiana, Svizzera
  • Zamparini, Alessandra Istituto per la comunicazione aziendale (ICA), Facoltà di scienze della comunicazione, Università della Svizzera italiana, Svizzera
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    2006

24 p

English This paper documents the empirical results of a field study conducted among top Swiss companies. The survey investigates their practices in Corporate Social Responsibility (CSR) communication as well as their opinions about how favorable the Swiss context is for this kind of communication. Results show CSR communication in Switzerland as a practice in evolution, still needing expertise. In this regard the paper gives examples of improvements that permit the development of a CSR communication strategy focused on dialogue and transparency, making companies aware of the potential of conscious CSR communication. Moreover, results show that gaining expertise can be an easy task, since the Swiss context emerges as open to CSR communication. Interesting results show that this openness is due to an Anglo-Saxon orientation of the Swiss cultural context, which is, however, in some aspects called into question by a Latin cultural influence.
Language
  • English
Classification
Information, communication and media sciences
License
License undefined
Identifiers
  • RERO DOC 5716
Persistent URL
https://susi.usi.ch/usi/documents/318128
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