Exploring the image of new world wine producers : website texts for wineries in Australia and New Zealand
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Poncini, Gina
Istituto per la comunicazione aziendale (ICA), Facoltà di scienze della comunicazione, Università della Svizzera italiana, Svizzera
39 p
English
This article reports on a study investigating websites and brochures for wineries and wine regions in Australia and New Zealand. It is part of a wider study1 investigating written texts and intercultural interactions, mainly in English, with data originating in the food and wine industry in different countries, including Italy, the U.S., Australia, and New Zealand. The present article focuses... Show more…
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Language
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Classification
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Information, communication and media sciences
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License
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License undefined
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Identifiers
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Persistent URL
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https://susi.usi.ch/usi/documents/317985