Preprint

Communicating with diagrams: how intuitive and cross-cultural are business graphics? : results of image sorting experiments with strategy students in the United Kingdom and China

  • Eppler, Martin J. Istituto per la comunicazione aziendale (ICA), Facoltà di scienze della comunicazione, Università della Svizzera italiana, Svizzera
  • Ge, Jianxin Central University of Finance and Economics (CUFE), Beijing, China
    2007

21

English This article reports on the results of an intercultural card sorting experiment with 104 students in Beijing and Cambridge to identify similarities and differences in the interpretation of visual business communication formats. The results show that English and Chinese strategy students differ dramatically in terms of their similarity and grouping decisions of business diagrams. The results... Show more…
Language
  • English
Classification
Information, communication and media sciences
License
License undefined
Identifiers
  • RERO DOC 6678
Persistent URL
https://susi.usi.ch/usi/documents/317898