<oai_dc:dc xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:creator>Schultz, Mario D.</dc:creator>
  <dc:creator>Seele, Peter</dc:creator>
  <dc:date>2023</dc:date>
  <dc:description xmlns:ns0="xml" ns0:lang="en">This study explores the ethicality of displaying luxury items in social interactions, integrating conspicuous consumption theory and functional theories of attitudes. We conceptualize the phenomenon of changing ethical perceptions (gestalt-switch) toward conspicuous consumption, building on data from two quantitative studies (N = 280). Study 1 employs ‘functional theories of attitudes’ (value-expressive and social-adjustive) to explore the link between social attitude functions and peoples’ ethical perception of luxury watch display. Informed by study 1, study 2 investigates how social attitude functions explain the ethical perception of wearing a luxury watch in specific interpersonal contexts. Using regression analysis, the study indicates a link between peoples’ ethical perception of conspicuously consuming luxury watches in social interactions and social attitude functions. Surprisingly, attitude functions cannot explain peoples’ ethical perceptions in social interactions with a transactional character. The results highlight that the attitude toward a luxury watch can change from desirable to undesirable (gestalt-switch), such that the bearer perceives the watch ostentation as unethical. Theorizing on this attitudinal change, we offer a contribution by emphasizing the conspicuous consumers striving for a harmonious gestalt or context-value-consistency when expressing personal values through a luxury watch.</dc:description>
  <dc:format>application/pdf</dc:format>
  <dc:identifier>https://susi.usi.ch/global/documents/330236</dc:identifier>
  <dc:identifier>https://localhost:5000/ark:/12658/srd1330236</dc:identifier>
  <dc:identifier>https://susi.usi.ch/documents/330236/files/Seele_2023_Luxury_Gestalt-Switch.pdf</dc:identifier>
  <dc:language>eng</dc:language>
  <dc:relation>info:eu-repo/semantics/altIdentifier/doi/10.1080/20511817.2022.2185927</dc:relation>
  <dc:relation>info:eu-repo/semantics/altIdentifier/ark/12658/srd1330236</dc:relation>
  <dc:rights>info:eu-repo/semantics/openAccess</dc:rights>
  <dc:rights>CC BY</dc:rights>
  <dc:source>Luxury. - 2023, vol. 9, no. 2-3, p. 91-116</dc:source>
  <dc:subject xmlns:ns1="xml" ns1:lang="en">Luxury watches </dc:subject>
  <dc:subject xmlns:ns2="xml" ns2:lang="en">Conspicuous consumption</dc:subject>
  <dc:subject xmlns:ns3="xml" ns3:lang="en">Functional theories of attitudes</dc:subject>
  <dc:subject xmlns:ns4="xml" ns4:lang="en">Mixed methods</dc:subject>
  <dc:subject xmlns:ns5="xml" ns5:lang="en">Ethical perception</dc:subject>
  <dc:subject xmlns:ns6="xml" ns6:lang="en">Gestalt-switch</dc:subject>
  <dc:subject>info:eu-repo/classification/udc/3</dc:subject>
  <dc:title xmlns:ns7="xml" ns7:lang="en">Gestalt-switch of luxury products : exploring pitfalls of inconsistent value expressions in conspicuous consumption</dc:title>
  <dc:type>http://purl.org/coar/resource_type/c_6501</dc:type>
</oai_dc:dc>