Gatti, Lucia Pizzetti, Marta Seele, Peter 2021 The article explores the consequences of greenwashing deceptions on intention to invest. It analyses whether the presence of a greenwashing lie to stakeholders is detrimental to intention to invest. When a company greenwashes, it deliberately deceives stakeholders about its environmental commitment. Our experimental results suggest that greenwashing has a greater negative impact on intention to invest than a corporate misbehaviour which is unrelated to a deceptive communication. In order to understand how different forms of greenwashing may affect intention to invest, we develop a typology of greenwashing deceptions, based on the variety of greenwashing cases that have emerged recently. The results show that individuals are less inclined to invest in a company that falsifies its claims (falsification) and which engages in manipulative business practices (deceptive manipulation), as compared to a company that instrumentally selects which information to disclose (information selection) or tries to obscure misbehaviours through publicizing its good business practices (attention diversion). application/pdf https://susi.usi.ch/global/documents/320639 https://localhost:5000/ark:/12658/srd1320639 https://susi.usi.ch/documents/320639/files/Seele_2021_jbr.pdf eng https://doi.org/10.1016/j.jbusres.2021.01.028 info:eu-repo/semantics/altIdentifier/ark/12658/srd1320639 info:eu-repo/semantics/openAccess CC BY-NC-ND Journal of business research. - 2021, vol. 127, p. 228-240 Greenwashing CSR Intention to invest Corporate deception info:eu-repo/classification/udc/33 Green lies and their effect on intention to invest http://purl.org/coar/resource_type/c_6501