<oai_dc:dc xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:creator>Chang, Angela</dc:creator>
  <dc:creator>Schulz, Peter J.</dc:creator>
  <dc:creator>Schirato, Tony</dc:creator>
  <dc:creator>Hall, Brian J.</dc:creator>
  <dc:date>2018-01-04</dc:date>
  <dc:description xmlns:ns0="xml" ns0:lang="en">Previous studies indicated that television (TV) advertising is associated with higher rates of obesity. The rate of obesity  and overweight continues to rise in mainland China, bringing into question whether TV advertising to young audiences  might be partly to blame. This study investigated messaging delivered through TV advertisements regarding healthy and  unhealthy foodstuffs. A total of 42 major food brands and 480 advertisements were analysed for content in this study.  The results showed that the majority of TV spots advertised products with poor nutritional content and had a potential to  mislead audiences concerning products’ actual nutritional value. The tactics of repetition and appeals of premium  offerings on food brands have a potential to influence the purchase intentions. Additional qualitative observation  involving the social bond, social context and cultural factors pertaining to mood alterations were highlighted. The  discussion addressed product attributes reflected by culture and the implicit messages of marketing claims may increase  the risk of obesity. Thus, public health policymakers and researchers were encouraged to act urgently to evaluate the  obesity risks of unhealthy food advertised in the media and to support healthy foods.</dc:description>
  <dc:format>application/pdf</dc:format>
  <dc:identifier>https://n2t.net/ark:/12658/srd1319101</dc:identifier>
  <dc:identifier>https://susi.usi.ch/global/documents/319101</dc:identifier>
  <dc:identifier>https://susi.usi.ch/documents/319101/files/Chang_IJERPH_2018_b.pdf</dc:identifier>
  <dc:language>eng</dc:language>
  <dc:relation>info:eu-repo/semantics/altIdentifier/doi/10.3390/ijerph15010070</dc:relation>
  <dc:relation>info:eu-repo/semantics/altIdentifier/ark/12658/srd1319101</dc:relation>
  <dc:rights>info:eu-repo/semantics/openAccess</dc:rights>
  <dc:rights>CC BY</dc:rights>
  <dc:source>International journal of environmental research and public health. - 2018, vol. 15, no. 1, p. 70</dc:source>
  <dc:subject xmlns:ns1="xml" ns1:lang="en">Big foods</dc:subject>
  <dc:subject xmlns:ns2="xml" ns2:lang="en">Branding strategy</dc:subject>
  <dc:subject xmlns:ns3="xml" ns3:lang="en">Advertising appeals</dc:subject>
  <dc:subject xmlns:ns4="xml" ns4:lang="en">Advertising tactics</dc:subject>
  <dc:subject xmlns:ns5="xml" ns5:lang="en">Obesity</dc:subject>
  <dc:subject xmlns:ns6="xml" ns6:lang="en">Food marketing</dc:subject>
  <dc:subject xmlns:ns7="xml" ns7:lang="en">Global brands</dc:subject>
  <dc:subject>info:eu-repo/classification/udc/65</dc:subject>
  <dc:title xmlns:ns8="xml" ns8:lang="en">Implicit messages regarding unhealthy foodstuffs in Chinese television advertisements : increasing the risk of obesity</dc:title>
  <dc:type>http://purl.org/coar/resource_type/c_6501</dc:type>
</oai_dc:dc>