<oai_dc:dc xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:creator>Lwin, May O.</dc:creator>
  <dc:creator>Lu, Jiahui</dc:creator>
  <dc:creator>Sheldenkar, Anita</dc:creator>
  <dc:creator>Schulz, Peter J.</dc:creator>
  <dc:date>2018-09-10</dc:date>
  <dc:description xmlns:ns0="xml" ns0:lang="en">While social media has been increasingly used for communication of infectious disease outbreaks, little is known  about how social media can improve strategic communication across various stages of the health crisis. The  Crisis and Emergency Risk Communication Model (Reynolds &amp; Seeger, 2005; CERC) outlines strategies across  different crisis phases and can guide crisis communication on social media. This research therefore investigates  how social media can be utilized to implement and adapt the CERC model, by examining the strategic uses of  Facebook in communicating the recent Zika epidemic by health authorities in Singapore. Zika-related Facebook  posts of three main Singapore health agencies published within the one year period from January 2016 to  December 2016 were thematically analysed. Results suggest that Facebook was used to communicate the crisis  strategically, which supported and added to the CERC model. Novel uses of Facebook for outbreak  communication were demonstrated, including promoting public common responsibility for disease prevention and  expressing regards to the public for cooperation. Results also suggested that preparedness messages might be  the most effective, as they produced a great level of public engagement. The adaptability of the CERC model in  social media contexts to improve crisis communication is discussed.</dc:description>
  <dc:format>application/pdf</dc:format>
  <dc:identifier>https://susi.usi.ch/global/documents/319073</dc:identifier>
  <dc:identifier>https://n2t.net/ark:/12658/srd1319073</dc:identifier>
  <dc:identifier>https://susi.usi.ch/documents/319073/files/Lwin_IJERPH_2018.pdf</dc:identifier>
  <dc:language>eng</dc:language>
  <dc:relation>info:eu-repo/semantics/altIdentifier/doi/10.3390/ijerph15091974</dc:relation>
  <dc:relation>info:eu-repo/semantics/altIdentifier/ark/12658/srd1319073</dc:relation>
  <dc:rights>info:eu-repo/semantics/openAccess</dc:rights>
  <dc:rights>CC BY</dc:rights>
  <dc:source>International journal of environmental research and public health. - 2018, vol. 15, no. 9, p. 1974</dc:source>
  <dc:subject xmlns:ns1="xml" ns1:lang="en">Zika</dc:subject>
  <dc:subject xmlns:ns2="xml" ns2:lang="en">CERC</dc:subject>
  <dc:subject xmlns:ns3="xml" ns3:lang="en">Facebook</dc:subject>
  <dc:subject xmlns:ns4="xml" ns4:lang="en">Social media</dc:subject>
  <dc:subject xmlns:ns5="xml" ns5:lang="en">Outbreak communication</dc:subject>
  <dc:subject xmlns:ns6="xml" ns6:lang="en">Crisis communication</dc:subject>
  <dc:subject xmlns:ns7="xml" ns7:lang="en">Public health</dc:subject>
  <dc:subject>info:eu-repo/classification/udc/65</dc:subject>
  <dc:title xmlns:ns8="xml" ns8:lang="en">Strategic uses of Facebook in Zika outbreak communication : implications for the crisis and emergency risk communication model</dc:title>
  <dc:type>http://purl.org/coar/resource_type/c_6501</dc:type>
</oai_dc:dc>