<oai_dc:dc xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
  <dc:creator>Kalbaska, Nadzeya</dc:creator>
  <dc:creator>Jovic, Angelina</dc:creator>
  <dc:creator>Cantoni, Lorenzo</dc:creator>
  <dc:date>2012</dc:date>
  <dc:description xmlns:ns0="xml" ns0:lang="en">In recent years Destination Management Organizations (DMOs) have started to offer eLearning courses, which train travel agents and tour operators to promote better tourism  destinations. eLearning courses increase marketing activities of a DMO also they meet the needs of travel agents, who are in search of new unique selling points in the threatening  context of eTourism disintermediation. Nevertheless, the user-friendly appearance of these eLearning courses and their easiness of use are still a challenge within the tourism industry.  This paper introduces such a course, offered by a Swiss regional DMO, and presents its evaluation through a usability testing. Based on such a procedure, found usability issues were  marked, implemented, then course has been released in beta version.</dc:description>
  <dc:format>application/pdf</dc:format>
  <dc:identifier>https://n2t.net/ark:/12658/srd1318341</dc:identifier>
  <dc:identifier>https://susi.usi.ch/global/documents/318341</dc:identifier>
  <dc:identifier>https://susi.usi.ch/documents/318341/files/cantoni_ETR_2012.pdf</dc:identifier>
  <dc:language>eng</dc:language>
  <dc:relation>http://ertr.tamu.edu/content/issues/volume-10-issue-1-3-2012/volume-10-issue-2-may-2012-special-issue-enter-2012-2/</dc:relation>
  <dc:relation>info:eu-repo/semantics/altIdentifier/ark/12658/srd1318341</dc:relation>
  <dc:rights>info:eu-repo/semantics/openAccess</dc:rights>
  <dc:rights>License undefined</dc:rights>
  <dc:source>e-review of tourism research. - 2012, vol. 10, no. 2, p. 31-34</dc:source>
  <dc:subject xmlns:ns1="xml" ns1:lang="en">eTourism</dc:subject>
  <dc:subject xmlns:ns2="xml" ns2:lang="en">eLearning</dc:subject>
  <dc:subject xmlns:ns3="xml" ns3:lang="en">usability evaluation</dc:subject>
  <dc:subject xmlns:ns4="xml" ns4:lang="en">instructional design</dc:subject>
  <dc:subject>info:eu-repo/classification/udc/65</dc:subject>
  <dc:title xmlns:ns5="xml" ns5:lang="en">Usability evaluation of an eLearning course presenting a regional destination : the case of “Ticino Switzerland Travel Specialist”</dc:title>
  <dc:type>http://purl.org/coar/resource_type/c_6501</dc:type>
</oai_dc:dc>