Palmieri, Rudy 2009 This paper considers argumentation in the context of the current economic-financial crisis by focusing on the attempt made by UBS bank to retain stakeholders’ confidence. as a case in point, i analyze a press release through which the bank announces important changes in the Board of Directors. the text includes a clearly argumentative aim: convince stakeholders, in particular clients, to retain their confidence in the bank. the message exploits and emphasizes the positive qualities of the would-be chairman and indirectly levers on the interests and emotions of the concerned audience, to bring to the inferential structure of the argument those shared values (endoxa) that make it “trustworthy,” i.e. persuasive. application/pdf https://susi.usi.ch/global/documents/318267 https://localhost:5000/ark:/12658/srd1318267 https://susi.usi.ch/documents/318267/files/palmieri_SCS_2009.pdf eng info:eu-repo/semantics/altIdentifier/ark/12658/srd1318267 info:eu-repo/semantics/openAccess License undefined Studies in communication sciences. - Università della Svizzera italiana. - 2009, vol. 9, no. 2, p. 59-78 Argumentation argument schemes context endoxa ethos financial crisis logos media communication pathos presupposition trust UBS info:eu-repo/classification/udc/33 Regaining trust through argumentation in the context of the current financial-economic crisis http://purl.org/coar/resource_type/c_6501